soboyeLogo

fashion and lifestyle boutique
13 Calvert Avenue
London E2 7jp
+44 20 7729 3521
www.soboye.com
Chichia designer Christine Mhando wearing a SOBOYE outfit with Babatunde baseball cap. Chichia will be one of the featured  designers in our African Streetstyle Fashion show on the 27/7/14. @chichiagram #africafashionday #streetstyle #fashion #soboye #babatunde (at SOBOYE 13 Calvert Avenue)

Chichia designer Christine Mhando wearing a SOBOYE outfit with Babatunde baseball cap. Chichia will be one of the featured designers in our African Streetstyle Fashion show on the 27/7/14. @chichiagram #africafashionday #streetstyle #fashion #soboye #babatunde (at SOBOYE 13 Calvert Avenue)

Our model search for our 2nd African Streetstyle Fashion Show begins today at 2pm. Come down to Calvert Avenue and strut your stuff… See you there! #soboye  #model #modelsearch #strut #calvertavenue #africafashionday #streetstyle #casting (at SOBOYE 13 Calvert Avenue)

Our model search for our 2nd African Streetstyle Fashion Show begins today at 2pm. Come down to Calvert Avenue and strut your stuff… See you there! #soboye #model #modelsearch #strut #calvertavenue #africafashionday #streetstyle #casting (at SOBOYE 13 Calvert Avenue)

Here is our show from Mercedes Benz Africa Fashion Day Berlin 2014 - shred with two other talented designers 1981 and Maxhosa by Laduma.

(Source: youtube.com)

Mercedes Benz Africa Fashion Day Berlin - 2014

The Date is set - 8th July 2014. It’s been a steady build up to this day and preparation has been hotting up…

Beatrace Oola’s vision for a high end, credible Fashion Platform for African Designers on the main stage during Berlin Fashion Week is taking fruition. With her trusted team of helpers and supporters the show begins to take shape. Laura Lembke, Andrea Shroeder and Daniel all muck in to make the show a success…

There were a few trials and tribulations as you may expect but we’ll gloss over those and show you some of the hi-lights…

image

image

image

image

image

image

image

image

The womenswear is designed in collaboration with Chi Chi Chinakwe who did a brilliant job and translated the brand identity excellently and created some superb SOBOYE pieces for the debut collection.

image

image

This is my favourite look from the new Men’s collection and epitomises the SOBOYE man…Tailored, elegant and vibrant.

image

The finale run through…

image

Chi Chi Chinakwe and Samson Soboye striding out to take their applause with Model/Actor/TV host and German celebrity Annabelle Mandeng on the left and model Tim on the right.

image

Chi Chi Chinakwe and Samson Soboye salute each other at the close of the show with our models behind us.

It was a blast and we met some great people and new friends.

Many thanks to Beatrace Oola and Africa Fashion Day Berlin for the support and opportunity to participate… Wishing you every success in the future with the project.

Our Grazia Preview and Showstopper outfit worn here by Lorna Rhodes. More images coming soon from our Africa Fashion Day Berlin Mercedes Benz Fashion Show that happened on the 8th July 2014.

Our Nehru collared bib front shirt got a lot of loving in Berlin during Mercedes Benz Fashion Week here seen on male model Aristotle and Africa Fashion Day Berlin founder Beatrace Oola who looked great in and sported it at our show… #africafashiondayberlin @aristotelis.bolovinos #ankara #print #soboye #green #fashion

Our Nehru collared bib front shirt got a lot of loving in Berlin during Mercedes Benz Fashion Week here seen on male model Aristotle and Africa Fashion Day Berlin founder Beatrace Oola who looked great in and sported it at our show… #africafashiondayberlin @aristotelis.bolovinos #ankara #print #soboye #green #fashion

Team SOBOYE at after show drinks at SOHO HOUSE. With Donovan Pascal. #soboye #shirt #ankara #print #premium  (at Soho House Berlin)

Team SOBOYE at after show drinks at SOHO HOUSE. With Donovan Pascal. #soboye #shirt #ankara #print #premium (at Soho House Berlin)

New friends made during Mercedes Benz Fashion Week: Florian - Head of Premium, Loux The Vintage Guru, Writer & Berlin resident Samson, Nana Designer of 1981. #1981 #thevintageguru #premium #fashion #afdb #africafashiondayberlin  (at eisstadion wedding)

New friends made during Mercedes Benz Fashion Week: Florian - Head of Premium, Loux The Vintage Guru, Writer & Berlin resident Samson, Nana Designer of 1981. #1981 #thevintageguru #premium #fashion #afdb #africafashiondayberlin (at eisstadion wedding)

Glowing in the spotlight… Chi Chi and Samson doing the press conference & preview shots.
@chinakweloves #ankara #afdb #africafashiondayberlin #soboye #print #smile #paparazzi #papped (at Westerwelle Foundation)

Glowing in the spotlight… Chi Chi and Samson doing the press conference & preview shots.
@chinakweloves #ankara #afdb #africafashiondayberlin #soboye #print #smile #paparazzi #papped (at Westerwelle Foundation)

With the Director and Founder of Africa Fashion Day Berlin Beatrace Oola at the Grazia Germany Mercedes Benz Fashion Week launch party… It was a blast. #beatraceoola #grazia #africafashiondayberlin #mercedesbenzfashionweek #party (at eisstadion wedding)

With the Director and Founder of Africa Fashion Day Berlin Beatrace Oola at the Grazia Germany Mercedes Benz Fashion Week launch party… It was a blast. #beatraceoola #grazia #africafashiondayberlin #mercedesbenzfashionweek #party (at eisstadion wedding)

Our lace SOBOYE outfit smashed it at the Grazia Germany Mercedes Benz Preview Fashion Show last night. We were honoured to be amongst the German heavy weights… It was a fantastic show! #fashion #soboye #lace #catwalk #berlin #headress #polkadot #print @chinakweloves  (at eisstadion wedding)

Our lace SOBOYE outfit smashed it at the Grazia Germany Mercedes Benz Preview Fashion Show last night. We were honoured to be amongst the German heavy weights… It was a fantastic show! #fashion #soboye #lace #catwalk #berlin #headress #polkadot #print @chinakweloves (at eisstadion wedding)

Good morning Berlin… We’re getting ready for our first Press Conference for Mercedes Benz Africa Day Berlin #africafashiondayberlin #afdb #fashion

Good morning Berlin… We’re getting ready for our first Press Conference for Mercedes Benz Africa Day Berlin #africafashiondayberlin #afdb #fashion

SOBOYE women’s designer Chi Chi Chinakwe does breakfast in style, sporting one of the designs for the new collection for Africa Fashion Day Berlin. #afdb #africafashiondayberlin #ankara #soboye @chinakweloves #breakfast #berlin (at Hotel Les Nations)

SOBOYE women’s designer Chi Chi Chinakwe does breakfast in style, sporting one of the designs for the new collection for Africa Fashion Day Berlin. #afdb #africafashiondayberlin #ankara #soboye @chinakweloves #breakfast #berlin (at Hotel Les Nations)

Was interviewed by Udala TV for the run up for our forthcoming catwalk show tomorrow… Countdown has begun.
#udalatv #soboye #africafashionday #africafashiondayberlin #fashion  (at Hotel Les Nations)

Was interviewed by Udala TV for the run up for our forthcoming catwalk show tomorrow… Countdown has begun.
#udalatv #soboye #africafashionday #africafashiondayberlin #fashion (at Hotel Les Nations)

Sneek Peek of one of our new shirts. Aristotle will be modelling this in our debut show at Mercedes Benz. #africafashionday #afdb #soboye #shirt #ankara  (at Hotel Les Nations)

Sneek Peek of one of our new shirts. Aristotle will be modelling this in our debut show at Mercedes Benz. #africafashionday #afdb #soboye #shirt #ankara (at Hotel Les Nations)