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fashion and lifestyle boutique
13 Calvert Avenue
London E2 7jp
+44 20 7729 3521
www.soboye.com
Loved the Vicky Sola listening session at the Sanctum … A rising star. She looked amazing in her SOBOYE DRESS. music is H.E.A.V.Y…@samdavis #major @chinakweloves @samdaviscreative  (at Sanctum Soho)

Loved the Vicky Sola listening session at the Sanctum … A rising star. She looked amazing in her SOBOYE DRESS. music is H.E.A.V.Y…@samdavis #major @chinakweloves @samdaviscreative (at Sanctum Soho)

Larissa Hadijo fluorescent leather visor looks great teamed with SOBOYE cardishirt on Diego.
#soboye #cardishirt #ankara  #larissahadijo  (at SOBOYE 13 Calvert Avenue)

Larissa Hadijo fluorescent leather visor looks great teamed with SOBOYE cardishirt on Diego.
#soboye #cardishirt #ankara #larissahadijo (at SOBOYE 13 Calvert Avenue)

So proud of my friend Maria G2 Luigi who now has all her Mini Magoos at The Albion. MAJOR!!!
#minimagoos @mariag2luigi #fabulous #major #gotitgoingon (at Albion)

So proud of my friend Maria G2 Luigi who now has all her Mini Magoos at The Albion. MAJOR!!!
#minimagoos @mariag2luigi #fabulous #major #gotitgoingon (at Albion)

Diego Mazzola sporting our new Larissa Hadijo leather visor… We Love! @mancino76 #soboye #leather #visor #colourpop (at S O B O Y E)

Diego Mazzola sporting our new Larissa Hadijo leather visor… We Love! @mancino76 #soboye #leather #visor #colourpop (at S O B O Y E)

It was a pleasure to meet Jason King today and doesn’t he look great in the latest SOBOYE ‘straight off the runway’ print blazer. Love it…@Jasonking #ankara #staircaseprint #vlisco #africanfashionshow #soboye #jacket #print #blazer (at S O B O Y E)

It was a pleasure to meet Jason King today and doesn’t he look great in the latest SOBOYE ‘straight off the runway’ print blazer. Love it…@Jasonking #ankara #staircaseprint #vlisco #africanfashionshow #soboye #jacket #print #blazer (at S O B O Y E)

@schlomotion Solomon rocking the latest SOBOYE Biker waistcoat. Looking fly.., (at SOBOYE 13 Calvert Avenue)

@schlomotion Solomon rocking the latest SOBOYE Biker waistcoat. Looking fly.., (at SOBOYE 13 Calvert Avenue)

Jenny from Larache looks great in her new purchase from Afromania by NKWO. #nkwo #ankara #print #soboye  (at SOBOYE 13 Calvert Avenue)

Jenny from Larache looks great in her new purchase from Afromania by NKWO. #nkwo #ankara #print #soboye (at SOBOYE 13 Calvert Avenue)

Finally got my rail sorted out for a beauty shoot with the wonderful @loudenim only to realise I’ve left one of the key pieces behind… Stress I don’t need but getting it sent over… Great to finally be working with @randolphgray for the 1st time. (at Clapham)

Finally got my rail sorted out for a beauty shoot with the wonderful @loudenim only to realise I’ve left one of the key pieces behind… Stress I don’t need but getting it sent over… Great to finally be working with @randolphgray for the 1st time. (at Clapham)

Working some looks for a little fashion feature for @reinventiondiva with @vanessadavid_x. Loving the location… (at Crouch Hill)

Working some looks for a little fashion feature for @reinventiondiva with @vanessadavid_x. Loving the location… (at Crouch Hill)

@adam_rogers_ came to photograph me today. A joy to work with… His work is amazing. Watch this space! #adamrogersphotography #ankara #soboye #shirts  (at SOBOYE 13 Calvert Avenue)

@adam_rogers_ came to photograph me today. A joy to work with… His work is amazing. Watch this space! #adamrogersphotography #ankara #soboye #shirts (at SOBOYE 13 Calvert Avenue)

Great to see Leymansrecess and Paloma Faith briefly. @leymansrecess @palomafaith #palomafaith #leymanrececess #funnyface  #londonpeople

Great to see Leymansrecess and Paloma Faith briefly. @leymansrecess @palomafaith #palomafaith #leymanrececess #funnyface #londonpeople

Great seeing @joeljayp before his departure to NYC… Wishing you every success there Joel. Shade!
#joelp #sunnies #givingshade #hats  (at Dalston Superstore)

Great seeing @joeljayp before his departure to NYC… Wishing you every success there Joel. Shade!
#joelp #sunnies #givingshade #hats (at Dalston Superstore)

Crushing over these new pompom hats by the fabulous hat makers @bernstockspeirs. Gutted they are not making Men’s hats anymore…I’ll just have to make these work. What do you think? #pompom #hats  #bernstockspeirs

Crushing over these new pompom hats by the fabulous hat makers @bernstockspeirs. Gutted they are not making Men’s hats anymore…I’ll just have to make these work. What do you think? #pompom #hats #bernstockspeirs

Loving see this shirt on our lovely model Abu @d1models in Time Out. Thanks to @hellojennings for the mention. #soboye #ankara #shirts #fashion

Loving see this shirt on our lovely model Abu @d1models in Time Out. Thanks to @hellojennings for the mention. #soboye #ankara #shirts #fashion

Check out this article in @timeoutlondon about #soboye #bestplacetobuyafricanfashion

Check out this article in @timeoutlondon about #soboye #bestplacetobuyafricanfashion