December 2011
9 posts
Launched in 2004 by London based, Finnish born Julia Lundsten. Julia is a design hybrid, born to an architect father and interior designer mother. Her cultivated eye is apparent in her architecturally designed shoe line.
The Finsk shoe sure does give the “stacked-heel” a run for its money!! She cleverly uses contrasting leathers and wooden sculptured heels to create design masterpieces. Shapes are inspired by a mélange of architecture, including buildings and furniture details as well as structures found in nature.
At SOBOYE we love that the production of Finsk is as ethical as possible and all leathers used in Lundsten’s designs are by-products of other industries. The natural beauty of locally sourced materials is a significant component of each collection, each pair of shoes being handcrafted in an atelier in Brazil.
Avant-garde yet supremely wearable, so go ahead and kick up your heels in a pair of Finsk from SOBOYE!


SOBOYE introduces Shoreditch to Emma Lundgren, a London based textile designer from Sweden.
It was Emma’s sense of playfulness that attracted Samson that along with her combination of handcraft and digital techniques which create an aesthetic with unexpected materials!
The SAMILIGHT window for SOBOYE has been inspired by 3 unique icons in her Scandinavian heritage: traditional Sami costume; sweep effects of the Northern Lights and the futuristic Esrange Space in the Sami historical territory of Lapland!
Come and check out our window for yourselves and we look forward to welcoming you at SOBOYE.
This season Dlux London has taken their shearling and leather collections to new heights. Offering a capsule collection resplendent in detail but simplistic in style, mixing true British style with a twist of opulence.
At SOBOYE you will find key pieces that captivate this season’s “must-haves”.
Featuring a range of shearling & fur designs that are timeless in both style and colour. Forget bulky, think butter-soft and supple!
Whether you opt for a funnel-neck ecru shearling coat, a Mongolian lambskin gilet or rabbit stole, there is something deliciously indulgent about these luxury textures when teamed with jeans, floaty chiffon or soft cashmere.
If there is one item to add to your wardrobe as the cold weather sets in, make it a natural yet luxury piece from the Dlux collection at SOBOYE.